In Bertrand Russell’s celebrated essay, “In Praise of Idleness,” the distinguished analytic philosopher and Nobel Laureate contends, quite rationally, “I think that there is far too much work done in the world, that immense harm is caused by the belief that work is virtuous. I hope that, after reading the following pages, the leaders of the YMCA will start a campaign to induce good young men to do nothing.” And, just for dramatic effect, he adds, “If so, I shall not have lived in vain.”
In response this glorious display of intellect, Zoosk responds most enthusiastically, “Hear hear!”
It appears that the folks at TechCrunch might also believe, as Russell himself did, that “Leisure is essential to civilization.” Could there be a truer truism? Purveyors of romantic leisure that we are, Zoosk is rightfully honored to have made it to the final round of voting at this year’s 2009 TechCrunch Crunchies Awards in a category we are proud to be recognized in: Best Time Sink Application.
But we also adhere to the belief that the pursuit of love is an activity that, albeit leisurely, is absolutely necessary. Plus, leisure is useful too. Sure, you can’t expense a date on the company card or charge it to your place of work as a billable hour, but the time you spend looking for love is fully compensated, at the end of the road, when you find it. So while some time may sink during the quest, that time will be worth it when you get to your final destination. Think of it as a potentially long flight that just happens to take off and land at the exact same local time, just in different time zones.
So remember, everyone, vote for Zoosk! “Each person is invited to vote once per category per day through Wednesday, January 6th at midnight PST. Once you cast a vote in a category, you are able to share your vote through Twitter and Facebook.” Put a little bit of work in for Zoosk by voting every day until January 6th, and we’ll ensure you get the best time sink application the web has to offer for as long as your heart desires. XO.